What’s the Best Time to Send Email? Data-Backed Answers
What’s the Best Time to Send Email? Data-Backed Answers
Blog Article
When it comes to email, there is no one-size-fits-all answer to the question of when is the best time to send an email.
You might think it is alright to send your emails randomly, but it’s time to change your mind. In the competitive world of email marketing, you simply can’t believe in chance because statistics are essential in determining the right time and day to send your email campaigns.
Sending emails at the wrong time can hugely impact your click-through rates, eventually making a dent in the overall success of your email marketing strategy. It is highly likely that your emails will wind up in the spam folders.
Why Is It Important to Send Your Emails at the Right Time?
For successful email campaigns, your messages must have all the right elements, such as a converting email copy, attractive visuals, catchy subject lines, and cleverly placed CTAs.
However, your customers’ inboxes are flooded with numerous emails daily. So, even if you’ve put your blood, sweat, and tears into crafting Italy Email Database the ultimate email for them, they might miss it.
And trust us, a wishy-washy email marketing strategy doesn’t work. Therefore, taking your email sending seriously is of utmost importance as it helps you to land your message at the right time in your subscribers’ inboxes, eventually boosting overall email engagement.
Important Metrics to Measure the Performance of Your Emails
Before determining the best time to send an email, there’s something you need to know first. There’s a lot of differing data out there about email marketing metrics.
For instance, the best time for people to open your emails can differ from the best time to take action. So, here are a few email metrics to remember to optimize the performance of your emails.
1. Click-through rate
The click-through rate is defined by the total number of clicks your email has generated against the total emails that were delivered.
According to HubSpot, 52.2% of email marketers Purchase Email Leads considered increasing click-through rates to be the primary goal of their email marketing campaigns.
2. Conversion rate
The conversion rate is the percentage of email recipients who take the action you want them to take against the total emails delivered. This could be signing up for your newsletter, making a purchase, or filling out a contact form. The conversation rate is one of the most critical metrics for measuring the success of your email campaigns.
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